AI Recommendation Strategist · Author · Founder

The Game Changed.
Most Businesses
Don't Know It Yet.

I've spent over 20 years helping businesses get found online. Then I watched the rules change completely — and spent the last several years figuring out what replaces them.

AI systems now recommend specific businesses to customers. Whether yours gets recommended depends on trust and authority signals most businesses have never thought about. I wrote the book on it. Then I built a company to do it.

6 Published Books 20+ Years in SEO & Web Founder, Entrustifi Southern California
See How I Help Businesses Read My Books
Adam Abernethy — AI Recommendation Strategist

Why This Matters

AI Doesn't Show a List. It Picks One.

For two decades, being visible online meant ranking on Google. Businesses invested in SEO, paid ads, and website optimization — all designed to appear in a list of results that customers then sorted through themselves.

"Who is the best roofer near me?" — AI answers this question with a name. Not a list. A recommendation.

The businesses that get recommended are the ones that have built real trust and authority signals across the web. Most businesses haven't. Most don't even know the signals exist.

I've spent years studying exactly how AI systems evaluate and recommend businesses — and building the methodology and tools to help established businesses take advantage of this shift before their competitors do.

6
Books Published on Amazon
On AI recommendation, AI literacy, personal brand discovery, and business authority — written for business owners, not technologists.
20+
Years Helping Businesses Get Found
SEO, optimized websites, and digital strategy for established businesses across industries.
5
Active Business Ventures
Each built around a different dimension of how businesses establish credibility and authority online.
1
Core Thesis
AI systems recommend businesses they trust. Trust is built from signals. Most businesses haven't built them yet. That's the opportunity.

Published Works

Six Books. One Through Line.

Every book I've written circles the same question: how does a business build the kind of authority and credibility that earns trust — from customers, from search engines, and now from AI systems?

New Release · AI Recommendation
Rank Your Business First: How to Get Recommended by AI Before Your Competitors Figure Out There's a Race
The core playbook behind Entrustifi. Written for business owners who want to understand the AI recommendation shift — and get ahead of it before their competitors do.
View on Amazon →
AI Visibility
Ranking Yourself in ChatGPT and Beyond: The AIO Method for Personal Brand Discovery in the Age of AI
How individuals and business owners can structure their online presence to be discovered and recommended by AI systems.
View on Amazon →
AI Literacy · Business
AI Literacy for the Modern Workforce
A practical guide for business owners and teams navigating the AI era — focused on real-world application, not hype.
View on Amazon →
AI Literacy · Career
AI Literacy to Help You Get Your Next Job: Practical Skills for Average Workers in 2026
Practical AI skills written for everyday workers — not developers. How to stay relevant and competitive as AI reshapes the job market.
View on Amazon →
Publishing · Authority
Instant Authority: The Little Book on Writing Your Little Book
How publishing a short book — even a very short one — creates immediate credibility signals that differentiate you from every competitor who hasn't written one.
View on Amazon →
Business · Tax Strategy
The Book on ERTC: An Introduction to the Employer Retention Tax Credit
A plain-English guide to the Employee Retention Tax Credit — written when businesses needed straight answers, not jargon.
View on Amazon →

Ventures

Built Across 20 Years. Focused on One Thing.

Every company I've built is about the same thing: helping businesses establish credibility, get found, and be chosen. The tools and channels have changed. The mission hasn't.

Entrustifi.com
AI recommendation authority for established businesses. The Authority Matrix™ methodology and AIR Score™ system.
TheAuthorityMatrix.com
The methodology behind Entrustifi — building connected trust signal networks for local and regional businesses.
StreetSmartWebArt.com
SEO-optimized websites for small businesses. 20+ years of helping local businesses get found in search.
LyricalLogos.com
Brand anthems and sonic identity — original music that gives businesses a voice and a sound people remember.
TeamAnthems.com
Custom team and company anthems. Music as an internal culture and identity tool.
SpotlightImagery.com
Professional photography and visual identity for businesses building a credible online presence.

Areas of Expertise

01
AI Recommendation Strategy
How AI systems evaluate, trust, and recommend businesses — and how to build the signals that influence those decisions.
02
Authority & Trust Building
The architecture of credibility online — citations, content, expertise documentation, and reputation signals.
03
SEO & Search Visibility
Two decades of helping local and regional businesses rank, get found, and convert search traffic into revenue.
04
AI Literacy for Business
Practical AI education for business owners and teams — how to work with AI tools without getting lost in the noise.
05
Brand Identity & Voice
From visual identity to sonic branding — helping businesses build a presence that's recognizable and consistent.
Right Now

The Shift Is Happening.
Most Businesses Are Missing It.

AI recommendation is the next major shift in how customers find and choose businesses. The window to establish early authority is open — but it won't stay open. Entrustifi is how I help established businesses get ahead of it.

Learn How Entrustifi Works
My Company
Entrustifi
We measure how recommendable your business is to AI systems — then build the trust and authority infrastructure to improve that score. Month by month, signal by signal.
See If Your Business Qualifies →

Speaking & Media

This Is a Story Worth Telling.

AI recommendation is changing how customers find businesses — and most business owners have no idea it's happening. It's a story that affects every local business owner, every contractor, every professional service provider in the country. I can explain it in plain English.

How AI systems choose which businesses to recommend
What local businesses need to know about the AI recommendation shift
Why "getting found" is no longer enough — and what comes next
AI literacy for small business owners in plain English
The trust signals AI uses to evaluate your business

For speaking inquiries, podcast appearances, or media requests:
[email protected]

Available For

Podcast Appearances
Business, entrepreneurship, AI, local marketing
TV & News Media
Expert commentary on AI and small business
Conferences & Events
Small business, marketing, AI-focused events
Written Contributions
Guest articles, editorial contributions, expert quotes